Step 4: That Special Email
Now it's time to send a special email. It's a peculiar email, and you must follow this procedure exactly. This step will help you get to the desk of the decision maker for a face-to-face talk─something that's getting harder to do in this day of electronic résumés and job applications.
Important: Never send the email with a name that's fictitious or is someone you don't know in the subject line. You must be acquainted with the person whose name you’re using.
In this example, fictitious names are assigned to the examples so you can follow this step easily. Let’s say that your friend’s name is “Susan.” She knows that “Jim” might have some openings in your area. Jim is the contact person to whom you will send an email, and Susan gives you permission to use her name.
You prepare the special email to Jim. The subject line for this email must consist of only three words: Susan sent me.
You then send the special email to Jim using the email address provided to you by Susan.
Okay, it’s little strange, but if Jim’s secretary opens his emails, she’ll likely think, “Who is Susan? Maybe she’s someone important, so I’d better send this email to Jim so he can decide if it’s worth reading.” If Jim opens his own email, he’ll be curious enough to open one that mentions “Susan.”
Next, Jim receives the special email. He knows Susan and will read the first sentence. This sentence should be the following: “Susan sent me to you because she said you might want someone who is an expert in ___.” (insert the sentence you wrote as your job description as part of Step 2).
In the next paragraph, state that you’ve attached a résumé; use the short one. If Jim is interested, then he’ll ask for more details.
Finally, add that if Jim doesn’t need someone with your skills, ask if he could he suggest someone that you could contact who might be looking for someone with your skills.